Marketing a Plumbing Company

Are you trying to do your own marketing for your plumbing company? What sort of plumbing company do you own? If you own a construction plumbing company then the best way to do the marketing might be just getting on the phone and calling up some builders, or some other companies that need plumbing services. This way you can get some very fast results. If you own a service plumbing company then there is many different forms of marketing that you can take on. Personally I have done print advertising, post card marketing, websites, yellow pages, coupons, classifieds, and cold calling. I found that the very best was cold calling. And what I did was called on Irrigation companies and asked if they were in need of a plumber. Of course they wanted dirt cheap pricing, but that summer I did $10K in sales. So it was worth it, then something happened that I did not intend. The clients that I did the irrigation stub outs for started to call me for their own personal plumbing problems. So over the winter I did about $5K in sales. Not a lot, but I was happy since this was just free work, with no advertising costs.

Other Marketing I did for My Plumbing Company

I also had good success with coupon marketing. Not a lot of work at first, and this was a lot more expensive, but worked out in the end. I did a coupon in a book that cost me $750 per month. I broke even and made about $150 each month. The hourly was very high at close to $160 per hour since I was selling toilets and installing for these clients. So, each month I worked about 6 hours and made $150 net, not very good. But I like to test the markets so I did this for 6 months, and the average went up for the whole 6 months to about $200 per month after all costs were paid. Then I decided not to market this way anymore and continued about my business. Then over the next four months I made about $2000 from new orders from people that kept the coupon book laying around. I also started to get referrals and repeat business. Which means that all the work I did in the previous months was now being pain for quite nicely. Other marketing I did that did not produce very good results was postcards. For whatever reason I could not bring in many clients this way. The campaign always paid for itself, but never really took off, and my hourly was much lower than with the coupon advertising. Of course over time I met builders through contacts and kept getting more referrals, so things worked out ok.