“HOW TO SELL YOUR HOUSE YOURSELF, FAST AND EASY WITH THESE 12 TECHNIQUES!”

I would think that a real estate agent would explain to the owners about curb appeal. Now I know that most of these properties are vacant, or possibly in foreclosure, but doesn’t someone care enough about the sale of that particular property to just cut the lawn, or shovel the sidewalks in the winter? That cost for this would only work out to about a mere $30.00 per week. By just doing this little bit will make any potential buyers feel good about the overall upkeep of the property. Potential buyers will purchase a property that has been kept up over a property that is not. Even something as simple as mowing the lawn and shovelling the walk. Everyone has heard the saying ‘you never get another first impression’ this applies to your home as well.

Curb appeal comes in many stages. Beginning with simply keeping the lawn cut, hedges and trees trimmed, garbage picked up, and kids toy not left laying around.

Water and fertilize your lawn to give it a healthy look.

Next you will need to clean all exterior finishes. The windows, window trim, siding or stucco, driveway, sidewalks, decks and fences. If need be make repairs to anything that needs the work. Repair and/or replace windows, roof, exterior paint, fences and decks. The amount of repair you do will be paid back to you when the house sells. Either in money or in less days on market. Of course if your situation causes you to not have time to make these repairs, then you should be prepared to discount the value of the property, or wait a very long time for your home to sell.

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The next thing a prospective buyer will do is walk through your front door. Make sure that everything is CLEAN! Clean everything. If you have to start packing and move some of your things into a mini storage. This will only cost you $50.00 per month, but by removing as much clutter as possible will leave the buyer seeing a larger area. This is much more appealing for them then seeing a bunch of clutter. Remember that your potential buyer will be purchasing your home with emotion rather then logic. You will need to give them every opportunity possible to see themselves living in this home.

Dust and wipe down all walls, countertops, plumbing fixtures, light fixtures, ceilings. Change your furnace filter and clean your ducts if you have not done so in the past year. Otherwise you will be dusting constantly.

Shampoo the carpets and clean your floors. You will be surprised at how many stains will come out of the carpet with a little elbow grease.

People will only be looking at your house for a short while, as they look at another 6 to 10 that day. If everything else was equal which do you think they will be putting offers in on the dirty house, or the clean one down the street?

Repair any damaged drywall and paint. This is fairly easy for the average homeowner. There are many books on the market to explain how to repair drywall. Afterwards paint that section of the wall.

If necessary paint the interior of the house. If you smoke or have not paint in some time you should do so now. By painting the interior you will freshen up the entire house. Nothing looks better then a freshly painted home. This will take some effort on your part, but if you have the time you will be compensated with a higher selling price and/or a faster sale. If you don’t have the time you can hire professionals to do the job. Or you may have to discount the price to allow the new owners to paint.

DO NOT COVER UP MOLD! If you have mold anywhere in your house then you will have to call in a professional and have the problem fixed. You must disclose to your buyer any problems that you may have that have not been repaired. Any property sold where the seller does not disclose the problems can result in costly lawsuits down the road!

Next repair or replace any broken plumbing fixtures, light fixtures, cabinets, flooring, railings, staircase, etc. This may start to get very time consuming and expensive. If your property is in need of major repairs, such as the ones listed above you might find selling your property at a discounted price in your best interest. I have seen people attempt to tackle projects that they did not have the time or knowledge to do and fail miserably. To the extent of losing relationships. This is not worth doing!

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In this step I have put together 6 separate techniques to use to market your house. Use the techniques that work best for your own situation. Some techniques will require money and some will need your time, or a combination of both.

Don't spend to much time or money on this one. I used to advertise a service company and found that a lot of the people who called me were real tire kickers. Remember what type of paper this is. But, the ad was cheap enough to make this type of advertising worthwhile.

Run ads in the classified section of your local newspapers. You should have either daily or weekly newspapers in your town or city (or both). Also your city probably has some type of magazine publications that are given away for free at grocery stores, convenience stores, etc...

A large number of people read the classifieds giving you a fairly good amount of exposure. This could cost you some money, cheap compared to commissions though.

When writing your ad make sure you do not go with the minimum number of lines for your particular paper. This will cost you more, but will give you considerably higher qualified leads and more leads to choose from. You will spend a fair amount of time pre-screening your leads and qualifying them. Remember that the better job you do pre-screening your leads the less time you will have to spend showing your property to non qualified people. Watch your costs.

This method could take some time to implement before you see any results.

Sit down one evening and put together a simple flyer. Just explain what you have and what you want to get. Use an attention getting headline, then in point form list what you love about your home. Now depending on how ambitious you feel go to either a print shop or to a photocopy shop. A print shop will be cheaper if you are running large quantities, or if your flyers have color.

Now you need to distribute your flyers. There is three ways to do this.

First you can grab a couple of or friends and deliver about 2000-3000 in a weekend.

Second you can use a flyer distribution company, or the newspaper. Most of these will have minimums. Staring prices range in the 10 cent per delivery range.

Third, you can use Canada Post and have 5000 delivered in a short period of time for $500.00.

Beware that your flyer could just be seen as junk mail and not even looked at. But, if only one person that notices your flyer is interested the whole process will have been worth your time.

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FSBO (pronounced 'fizbo') signs can be posted on your property. You can also post the signs in your neighborhood (check your local authorities on regulations). This can be very successful. People that are looking at moving into the neighborhood will quite often be driving around looking at other properties and will see the signs.

Signs also tell your immediate neighbors that your house is for sale and they will tell their friends. (signs must work or real estate agents would not use them GET IT!)

Check your local Yellow Pages for FSBO services. These costs might get out of the range you want to spend, but it takes only a phone call to find out.

This way can get a little complicated. Instead of selling your house to a buyer, sell your house to a tenant with the intention of buying. Use all of the procedures as before, but this time instead of 'HOUSE FOR SALE BY OWNER' use 'RENT TO OWN'. The people that call your number will probably not be able to qualify for their own mortgage. You will still want to qualify them, just not to the same standards that a bank may use.

When you find the right tenant/buyer for your house you will need to get a deposit from them and sign a agreement for right to purchase. This right (option) to purchase will be for a future date that you both agree on. Until that date comes you collect the monthly rent cheques to pay the mortgage, maintenance, taxes, etc...

This method can be the fastest of all the methods, but is not for the faint of heart. There is risk involved. If for some reason the tenant/buyer quits making payments you will need to evict them from the property and start the whole process over. Making the payments on the property yourself until you find another tenant/buyer.

Of course you will need a lot more information then what I have given you here. I suggest the local library or your bookstore to learn more about this. Get a lawyer so that you are doing legal. Do not just attempt this without getting help from someone that knows what they are doing.

By pre-qualifying the buyer you will be saving yourself a lot of time and grief, There is nothing worse than setting an appointment to meet with someone and that person turns out to be a tire kicker. When I say pre-qualifying the buyer I am not talking about credit checks. I am talking about checking to see the level of motivation your potential buyer has. If they are highly motivated and ready to buy a house, any house, then all you need is a buyer interested in your particular house. Buyers will have interest in something they feel is right for them.

To avoid this you need to ask questions. Here is the ones I use:

1) Are you interested in a fast close?

2) Are you pre-qualified for a mortgage?

3) Do you have a down payment?

4) Do you need time to sell your house?

5) If you like the house and the price is right will you be putting in an

For all of the answers for the above give a 5 for each ‘yes’ and a 1 for each ‘no’. except four #4, if they answer ‘no, we’ve already sold’ or ‘no, we can sell later’ give a 5.

Add up the potential buyers score and use the following rating system.

1 18-25 These people are in the market, they are active and ready to buy.

2 12-18 These people are in the market, they are looking to buy, but they are not highly motivated.

3 5-12 These people are just feeling out the market, they would like to be in a house of their own, but are not really ready and not motivated to move very fast.

For your open house you will want as many 1’s as possible. 2’s are OK, they will fill the room, cause excitement and possibly create a call to action for others. 3’s are people that may or may not come to your showing. They become easily distracted and their commitment to show up is quickly replaced to something they feel is more important. The more 1’s you can get to come to your open house the more excitement you will be able to generate. People are generally both competitive and impulsive. Therefore the more 1’s that show up the higher your chances of having success. Also, the more excitement you generate from your open house the higher your odds of getting someone to put in an offer close to or at your asking price and with your terms. Either with a long or a short close, whichever fits your situation!

If all your marketing only produced a bunch of 3’s then I would continue to market for more prospects before having my open house.

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Have all of your potential buyers come through your property at a specified time. Depending on how many people are coming you can set up time slots. For example: If 20 people are going to come to your open house then tell 10 of them to come between 2:00 and 3:00 in the afternoon, and tell the other 10 to come between 3:00 and 4:00 in the afternoon.

Since each of us is a little different you can expect that some eager beavers will be at your house by 1:00pm. You can also expect that there will be stragglers. Some might show up at the beginning of your second showing when they were supposed to be there for the first. And, some might show just as your closing for the day. There is not much you can do about this, so just show the property the same way as you did to the others.

I was holding an open house once and expected about 50 people through out the day. The house was vacant, and I needed to arrive one hour early to get prepared. When I pulled into the drive-way I was astonished to see a line-up of people at the front door. Eight people had beat me to the house! I had no choice but to let them in, while I frantically prepared for my opening time!

If the property is vacant make sure everything is dust free and clean. If you are living in the house make sure all the rooms are tidy. Beds are made, toys put away, you’ve dusted and vacuumed, and your laundry is folded and put away.

Make up some forms that will have be used by each person has they come through. Have a space for their name, phone number and what the thought about the house. Have some pens for everyone to use.

Brew some coffee and have tea bags. This will create a ambiance for each person coming through your home. Make sure every light in the house is ON.

Have your spouse or a friend greet each person at the door and direct that person to where the coffee and tea is at. Have your greeter offer your guest a coffee or tea, to take a look around and (your name) will be with them shortly to give a more thorough tour and answer any questions.

As you give your tour talk about any repairs that have been done your any upgrades you have had while living in the property. Point out to everyone about what you love about each room! You might hate the colors of a room, but only point out the positive in the room. If you say nothing then your potential buyer will only recall the colors which may not have liked. By giving them something positive to look at you will change how they will perceive that particular room. It is better to have them leaving with a good taste then with a bad one.

Pick up offer to purchase forms at your local stationary store. After showing your house ask the buyer to fill out one of the forms. Even though they may not have made a decision this will help move things along. Anyone and everyone who is interested in your property should fill out one of the offer to purchase forms.

Don’t get to excited about a single offer, you should attempt to get as many offers as possible. All too often I have seen offers not being accepted. Then you would be frantically starting the whole process over again. So GET MULTIPLE OFFERS!

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WOW! You’re almost there! Let’s close this deal!

Both parties have agreed on a price, and you’ve accepted the offer. The next step is to get a lawyer. Costs will be cheaper if you both use the same lawyer. The only trouble with this is that if there is any problems with the deal at any point, now or in the future, both parties will have to get separate lawyers outside of the lawyer you used for the closing of the deal. The lawyer that closed the deal will not legally be able to represent either one of you! If you have a personal lawyer that you use on a regular basis you will either want to get separate lawyers for closing or not use your regular lawyer for this particular deal. If you do not have a normal lawyer then this will not be a problem for you.

Now sit back and wait for the closing date. If for some reason the close does not go through then you will have to start the whole process over. You will be okay if you followed all the other steps.

On closing give the buyer all keys for the house, garage, shed, etc…

That’s all there is to it!

You’re done!

Congratulations!

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