Attention Contractors, Service, and Repair Company Owners….

Would YOU like to Save on Advertising costs, while increasing YOUR client base and Increasing YOUR fees?

Are your clients happy to pay you more than they would pay other contractors or service companies in your town or city?

If not then you need to read this free e-report

Hello my name is Kelly Kramer, and like yourself I own a small service/contractor/repair company. For years I just got by, slowly building my company one new client after another.

I tried newspaper classifieds, these ads brought in many calls, but most were from people who wanted really cheap work. And these people were very demanding. Often I would quote a job just to find that the job was not in their budget. They never got any other quotes, they just would decide not to do the job.

I used postcards. These paid for themselves, but I was not getting the kick I was looking for.

I tried coupon books, again these paid for themselves, but did not pay my wages. If I had more money these would have been fine. You see if I could have done the coupon book for at least one year then I would not have made any money, but I would have started getting referrals and call backs from those clients, so in my second year I would have started seeing results. Unfortunately this would not work for me. I new there had to be something better.

I am in the yellow pages. This works, but most people price shop. Consuming a lot of my time on the phone. But these did pay for themselves and give me at least my wages for that year. I still wanted more.

Here’s what I found

I came to the realization (like I am sure you have as well) that my past clients were always a pleasure to deal with. They were lenient on me if I was delayed with another job. And they never asked me how much something would cost, they just paid the bill and were happy with the service.

All in all my past clients are what makes my job great, while my future clients created some form of pain. The pain always came in the form of price, why do you charge so much? Are you ripping me off? Why are they trying to get rich just off of me?

What I now know

With the exception of referrals. Past clients trust me, while future clients fear me.

How to get rid of their fear

I new that if I could get rid of the fear of my future clients I could charge more, relieve my own stress and win over more clients. This would grow my business successfully.

Two ways

The minute you do this you will be flooded with clients more than will to pay you top dollar for your products or services. In fact I went from $70 per hour to $88 per hour in less than 6 months.

How to become the top authority in YOUR field

Before I explain this let me tell you a little more about myself and how I came about to understand this. I would get a call from a customer that needed some plumbing work. And to see what form of advertising was working and what wasn’t working I would ask that customer (whether they used me or not) where they found my name. The answers would be one of the forms of advertising that I was working with or from a referral. If this came from a referral I would ask who it was, that way I could send them a thank-you card and possibly some gift certificates depending on the size of the job. Now if this call was generated from an advertisement then I would chart the call with the appropriate ad. But a funny thing happened, about 40% of these people said that they asked other people if they knew a plumber first (works with any contractor, service, or repair company). Then when that person did not know a plumber is when that customer when to some form of advertising.

At this point I knew I had to find a way to get my clients to send me referrals. So, I started reading dozens of books on the subject. In this reading I had a thought (strange how one idea can totally spark a completely different idea). This idea was that the reason people wanted a referral from one of their friends was trust. So, (here’s the idea) what if I could build that kind of trust without getting a referral? How could I do that and if I did that could I build a relationship the same way as with the referral client? I started looking for books on building trust with marketing, and I came across a couple of marketing courses that do just that. I bought those courses and applied them to my company. Which has helped me go from $70.00 per hour to $88.00 per hour in only six months. I thought there would be other companies out there that would like this information as well. Hence the website, which is just another form of building trust with the home owner.

So, the easiest way to gain trust and become the top authority in your field is to give something away.

What? That’s it?

I know it sounds simply, but for the most part that is it. Now what you give away should be some form of report or information that will help this person whether or not they use you now. As compared with the yellow pages where people call for immediate action or are price shopping, a free report will help those other people now, and give you business in the future.